TORONTO, ON – August 5, 2020 Influitive Corporation—a leading provider of customer advocacy and engagement software—today announced its furthering commitment for racial equality and justice.

The announcement was made at Influitive Live, the company’s virtual customer conference. The theme of this year’s event is all about journeys, and Influitive Chief Executive Officer Dan McCall opened his keynote address by talking about a journey to unite. He said while the crisis of racial inequality and racial injustice are not new issues, they are issues that can no longer be ignored—and we all need to do our part to make change happen. 

“To kick off Influitive Live, we are announcing our intent to support one or more not-for-profit organizations with free use of our technology and access to volunteers to help run a program,” McCall said. “I often describe Influitive as a human engagement platform, and I’ve always felt we could do a world of good in the nonprofit sector. So we’re going to start there.”

Event attendees interested in helping to support Influitive’s program were welcomed with open arms. “The limit on what we can accomplish will be based on the support we can garner from our employees and you. It won’t be because we ran out of cloud-computing resources,” said McCall.  

Influitive’s diversity and inclusion team will help guide this new program on using the company’s technology and time to the betterment of the human rights agenda—and steer it clear from political activism and political agendas. Nonprofits and volunteers wanting to learn more and take part in the program can request more information here

About Influitive

Influitive works with forward-thinking marketers and digital businesses who want a better way to engage customers and mobilize advocates to increase referrals, references, reviews, case studies, and more. Our easy-to-use SaaS platform combines industry-leading customer advocacy tools, expert services, and training with intelligent automation, gamification, and personalization features that drive extreme engagement and customer growth at scale. Leading brands such as Cisco, Adobe, ADP, and IBM rely upon Influitive to help foster collaboration, build trust and deepen relationships with customers for top-line growth and bottom-line profits. Visit to learn more.