What you need is an army of advocates
Today’s buyers are increasingly leveraging their peers’ opinions. By capturing the enthusiasm of their best customers, followers, and evangelists, marketers gain direct support for their sales and marketing programs.
From social media reviews and customer referrals, to case studies and references, passionate advocates help support all stages of the buying cycle.
The lowdown on advocate marketing
Advocates aren’t just satisfied customers. They’re enthusiasts who embrace your company’s vision, and willingly advance your interests through their interactions with others. Whether by sharing experiences online, referring new business or recommending your products, these supporters have an enormous – but sometimes unseen—influence on your brand, demand generation, and pipeline efforts.
In today’s world, one of the most powerful things you can do as a marketer is to find, organize, and mobilize these advocates.
How will advocate marketing help my company achieve its goals?
Up to 70% of content produced by B2B marketers goes unused. Advocate marketing programs can act as an effective content distribution network by getting advocates to share your content to their networks.