In this socially connected world, nothing has more influence over buyers than the customer experience, which makes customer engagement the new foundation of marketing.
And every touch point in the customer lifecycle, presents you with new opportunities, technologies and tactics to engage with your customers and enhance their overall experience. It’s a whole new zone of influence for marketers to master.
To help marketers successfully navigate these changes, six leading marketing technology vendors have created a helpful infographic outlining the best practices, solutions and technologies modern marketers need to take their customer experience to new levels.
Each of them represents one of six ways to increase customer engagement:
- User conferences
- Targeting and personalization
- Customer success platform
- Video marketing
- Webinars and online events
- Advocate marketing
Check out the infographic below for more detail about how these six areas can increase customer engagement at your organization.
Infographic: 6 ways to increase customer engagement
This new eBook series explores the art and science behind engaging advocates in different industries, including:
- Insight into advocate personas (IT, HR, sales, etc.)
- Key challenges and how to address them
- Ideas from real advocate marketing programs
- Tips from marketers who have experience working with each persona