Advocamp, the biggest event for customer-obsessed business leaders, kicked-off with a day full of education and workshops.

Attendees were delighted to find that the Hyatt Regency had been turned into a campground. (Fact: we had over 100 trees brought in for the event.)

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We’re serious about the camping theme.

Roll call took place at 1pm, where an impromptu meet and greet helped Advocampers get to know one another better.


Campers were able to join one of four educational sessions:

  • Liz Richardson, Sr. Manager, Expert Services at Influitive, walked eager Advocampers through the basic principles of advocate marketing. One of her top golden rules: you won’t see returns until you give your customers something they really want first. Oh, and don’t be afraid to make advocacy fun.
  • Lincoln Murphy, Customer Success Evangelist at Gainsight, walked attendees through creating and mapping customer success milestones in an intimate workshop. His top advice: get granular and really think about how your product fits into your customers’ lives and daily routines. Don’t just focus on the professional aspects of their lives.
  • Deena Zenyk, Principal Consultant, Customer Marketing & Advocacy at Influitive, broke down the five steps to getting internal buy-in and visilbity for your advocacy efforts and customer engagement programs. The key? Consistently and aggressively promoting your initiatives across your entire company every chance you get.
  • Eli Gladstone, Senior Customer Success Manager & Senior Advocacy Coach at Influitive, shared how to create more customer advocates by delivering the right kind of value. Go deeper than focusing on the transactional aspects of your relationship to look for common ground between your brand’s values and your customers’.


Just look at all those future advocate marketers.

Also introduced to attendees on Day 1 was the E.D.G.E. approach framework for customer and advocate marketing. EDGE is an easy-to-learn system that gives growth-oriented marketers the knowledge and skills they need to seamlessly blend the customer journey into marketing. No matter your level or industry, EDGE is designed to help you develop in-demand advocate marketing skills and boost your career.


After a long day of learning, Advocampers enjoyed a welcome reception to get to know each other a little better.


Customer-centric Advocampers in their natural habitat.

Our lovely sponsors (Gainsight, SnapApp, G2 Crowd, Marketo, RO Innovation, Vidyard, VisionCritical, Couch & Associates Inc., Demand Spring, Desouza, inEvidence, Livestream, Marketing Profs, PFL, TangoCard, Tegrita, and WayPoint Group.) were on hand to talk about how technology can support customer engagement and advocacy initiatives.

Campers then headed to their cabin to get some shut eye before Advocamp Day 2, which will feature speakers like Keith Ferrazzi, Joseph Jaffe, Dan Ariely and more. Read our recaps from Day 2 and Day 3 to find out what our campers have been up to… 

The CMO’s Guide To The Next Gen Customer Experience
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