How to Improve Customer Experience as a Marketing Leader & Team
One of the key drivers of building a positive brand perception and amplifying brand presence is the customer experience. When customers feel heard, supported, and empowered to thrive, they’ll want to advocate for you. However, improving the customer experience...
Customer Advocacy KPIs to Measure Your Program
When starting (and managing) a customer advocacy program, you’ll need to set customer advocacy KPIs or metrics. Doing so will help ensure you stay on track to succeed and maintain (if not grow) executive/leadership buy-in for your program. In this blog post, we’ll...
6 Real-World Customer Advocacy Examples
If you’re looking for customer advocacy examples, then you probably feel that your potential buyers don’t care about what your brand has to say. Instead, you’re leaning on customer advocacy. You want the peers of potential buyers – i.e., your customers – to speak for...
Why Advocacy in Marketing Matters
To answer why advocacy in marketing matters, we need to step back a bit. There comes a time in every marketer’s work where they hit a ceiling. It isn’t an existential crisis or anything, but it does keep us up at night. So, what’s this ceiling? It’s, for example, when...