Sales and Marketing, it’s time you had “the talk”… …about the silent killer in your sales pipeline stages. I know it’s scary, but your teams need to come together if you want to stop prospects from falling out of the buying process. The reality is B2B...
Wondering how other companies are performing when it comes to advocate marketing? The first benchmark study on advocate marketing, “Measuring Success With Advocacy: Advocate Marketing Benchmark Study” has just been released by Waypoint Group and Influitive. In it,...
This is the second of an ongoing series that will cover the journey of starting Crimson Hexagon’s customer advocacy program. In the first post of this series, we looked at building a team. This post will be about the data infrastructure of our advocacy program. It may...
Is an advocate forever? It’s a question that comes up frequently in conversations with clients. And, unfortunately, it’s not an easy one to answer. The long-term success of an advocate marketing program requires a certain alignment of stars. You need: A whip-smart...
Justifying budget for new marketing strategies like advocate marketing can be daunting. First, you need to prove advocate marketing will generate strong ROI (which you can learn more about in this eBook). Then, to get the program off the ground, you’ll need to...
Motivating your customer advocates to take action and spread the word about your business can lead to big benefits, such as increases in referrals, high-quality leads and sales. That’s because today’s customers rely on word of mouth when they make buying decisions....
