From Apathy To Advocacy: Involving Your Customers In The Conversation
As companies grow from five customers to five thousand, it can be difficult to maintain the same close connections you once had with them. Unfortunately, if customers start to feel the distance, they’ll become apathetic. In his Advocamp 2016 AMP talk, Seth Lieberman,...Getting Naked: Exposing Your Brand To Customer Reviews
We’ve all had the dream where we walk into an important presentation naked. While it may sound scary, exposing yourself as a company isn’t necessarily a bad thing. Your customers are already talking about you on review sites, so it’s important to accept exposure and...Do You Know What Your PR Is Worth?
In business, the perfect balance of efficiency, hard data, and quantifiable ROI is what drives success. Obtaining each element of this trifecta, however, has been difficult for PR experts. Our projects are often full of red tape and middlemen, our data is usually more...Showing Advocate Marketing ROI: Insider Secrets from Two Successful B2B Marketers
Like it or not, you’re in a constant competition with your colleagues—for budget. To win budget for your programs, you must show how they drive value for your business. So when it comes to advocate marketing, how do you show ROI? We held a video chat with Kevin Lau,...