You wouldn’t ask someone you just met to help you move…so why would you ask a customer you haven’t gotten to know for a referral? In his 2016 Advocamp AMP talk, Michael Beahm, Senior Marketing Manager at Blackbaud, explains how he achieved his aggressive referral...
Sales and Marketing, it’s time you had “the talk”… …about the silent killer in your sales pipeline stages. I know it’s scary, but your teams need to come together if you want to stop prospects from falling out of the buying process. The reality is B2B...
B2B software isn’t a sellers’ market. Your salespeople’s spam cannons and cold calls are no match for the empowered buyer’s peer insights and research skills. In her 2016 Advocamp AMP talk, social selling evangelist Jill Rowley discusses how salespeople can close the...
While more modern businesses now understand the effect of referrals on their bottom line, many of their referral programs fail or underperform—and they can’t figure out why. In this webinar, Joanne Black, author and founder of No More Cold Calling, shares how...
The B2B software sales compensation model hasn’t changed in decades: a rep closes a deal and gets comped for the revenue. It’s time for a change. Why now? The need for sales to bring in the ‘right fit’ customers to reduce the chance of churn is more critical than...
The traditional B2B selling process is dead. Buyers can narrow down a list of potential vendors without the help of a sales rep, thanks to online resources like product review websites, private forums and social networks. However, this doesn’t mean the need for sales...