4 Powerful Motivators That Will Get Customer Advocates To Take Action
Motivating your customer advocates to take action and spread the word about your business can lead to big benefits, such as increases in referrals, high-quality leads and sales. That’s because today’s customers rely on word of mouth when they make buying decisions....
4 Meaningful Ways to Recognize Your Brand Advocates
When you’re recognizing your customer advocates for the great work they do, it’s important to come up with the right kind of rewards and recognition. Advocates support brands because they genuinely believe in the product or service being offered—not...
The Most Powerful Reward In An Advocate Marketer’s Arsenal: The Must-Meet List
If you could meet anyone, who would it be? Chances are you’ve got a must-meet list in your head, even if you don’t realize it. In fact, if I asked you right now you’d probably come up with a name or two in seconds. I’ve got a must-meet list as well and so does...
Advocate Marketing Budgeting 101: How Much Should You Spend On Rewards?
This is the second piece in a two-part series on how to budget for your advocate marketing program. This post focuses on creating a rewards budget. Read the first post to first learn how to create a points economy for your program. Advocate marketing programs require...