How To Build A Strong Relationship With Anyone Really Quickly
Has automation made marketers forget what it’s like to be human? The need to fill their pipeline with as many leads as possible has made connecting with prospects on a 1:1 level seem like a luxury they can’t afford. In his Advocamp 2016 keynote, Keith Ferrazzi, author...
Advocate Marketing Reward Budgeting 101: How To Put A $ Value On Customer Advocacy
This post is the first in a two-part series on how to budget for your advocate marketing program. It discusses how to place a value on customer advocacy and create a point economy for your program. One question that marketers ask me all the time is, “How much should I...