Pam Didner’s Guide To A Successful Global Content Marketing Strategy
As content marketers, we know that to create top-notch content, we have to know our audiences intimately—their hopes, their fears, the things that drive them absolutely nuts. Why else would we invest so much time interviewing customers, surveying them, and creating...
4 B2B Content Marketing Myths That Need to Die, According to Jason Miller
As a B2B content marketer, you’re under a lot of pressure. It’s harder to get prospects’ attention with the sheer volume of content that’s out there. You’re expected to create tons of new and exciting content—often all by yourself (or with limited resources). Plus,...
10 Steps to Energize Your Blog With Advocate-Generated Content
Pearson, the world’s largest learning company, wanted to change the way students perceived their brand. The company offers technology, materials and services to help students reach their highest potential… but many college students just saw Pearson as a textbook...
Juntae DeLane’s 3 Tenets of Powerful Digital Branding
As a content marketer, your ultimate goal is to create content that will nurture prospects and interest them in your organization. The problem: buyers don’t trust your content. Brands are increasingly seen as inauthentic, and content is viewed as less trustworthy than...