Crafting Compelling Customer Stories: The Theory Every Good Marketer Needs to Know
As marketers, we spend a significant amount of time, money, and brainpower to understand the customer journey. We create personas, maps, funnels, and more, all in an effort to understand the buying process and become better, more customer-centric marketing...
Cracking The Code On Better Customer Stories: Upshot
When software companies look around for inspiration, there are the usual suspects. Salesforce, Uber, Airbnb, Slack, Google — you know, the unicorns. You don’t often hear stories about SaaS startups like Influitive working to be more like 79-year-old Japanese...
5 Ways to Entice Customers to Be in Your Video Marketing Campaigns
B2B marketers can be pretty vain. All they usually do is talk about how great their products or services are… instead of letting their customers say it for them. With that in mind, we decided to create a fun video marketing campaign to get people talking—or shall I...
19 Ways Your Customers Can Improve Your Content Marketing Strategy in 2017
These tips were originally published in our eBook, Inspiring Customers to Create Content for You: A Marketer’s Guide. As a B2B marketer, you have boundless opportunities to turn your happiest customers into content collaborators. Involving customers in your content...