I’ve just arrived home from Content Marketing World 2015, the largest conference for content marketers. After several days of learning, networking and, admittedly, commiserating with my peers, I feel fired-up to make some changes to our content strategy. (Or is this...
We no longer live in the simple Mad Men days of advertising. Today’s marketing world is driven by metrics, where technologies like QR codes and personalized URLs let marketers track exactly what influences buyers. But how do you measure return on investment (ROI) from...
