How A 2,400 Year-Old Greek Guy Can Improve Your B2B Marketing Campaigns
If you paid attention in your high school history class, you may remember something about Ancient Greek philosopher, Aristotle. (He was kind of a big deal.) From logic to biology, Aristotle is to thank for a number of discoveries and writings that still impact us...The Next Frontier In B2B Customer Engagement: Personalized Video
Modern marketing technology is a two-edged sword. Yes, it’s easier to engage more people than ever before, but there’s a lot of noise to cut through in order to get noticed. But there is a solution. “Personalized content is a new imperative for B2B marketers,” says...How We Crowdsourced Our New ‘Top Tips’ eBook From Our Customers
Our customers are experts at using our product. Nobody is better at advocate marketing than they are! So, when we wanted to create a new eBook to help our users increase customer advocacy through our platform, we had two choices: Write what we thought would make our...
8 Quotes That Will Inspire Your Content Marketing Strategy This Year
As a content marketer, I’ve got 99 problems. But having enough content isn’t one. My bigger challenges are: Making every piece of content high-quality Tracking and measuring the value content brings to my organization Trying to choose between an endless...