The One Thing Your Account-Based Marketing Strategy Is Missing
Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. That’s one reason why account-based marketing has...
How To Budget For A Customer Referral Program
Now that you know what your customer referral program needs are and the kind of technology your company is ready to commit to—it’s time to start thinking about your budget. Knowing how to calculate the value of your referral program will help you: Justify your...
Landing The Whale: Using Advocates & ABM To Make Inroads With Enterprise Accounts
Account-based marketing (ABM) and account-based sales development is getting lots of airplay these days—and with good reason. Focus your efforts on targeting high value accounts and selling into enterprises, and your company can quickly reap the rewards. At...
What Type Of Referral Program Software Does Your B2B Company Really Need?
Once you know what your referral program needs are, you’re ready to figure out what kind of technology you’ll need to make your referral dreams a reality. (If you’re not sure what kind of referrals you want to generate, read this blog.) There’s a lot of referral...