The ROI Of Advocacy: Revenue And Cost Savings
You’re interested in beginning to harness the power of your advocates…but you’re not sure how to show the value of advocate marketing to get buy-in from your boss. Don’t worry! It’s easier than you think. You can show tangible monetary returns on your program in two...
Blackbaud’s Powerful New Revenue Stream: Advocates
At the start of 2014, Blackbaud, a fundraising software company that serves non-profits, was in the process of moving to a SaaS model. Michael Beahm, Blackbaud’s first Customer Advocate Marketing Manager, saw this as the perfect time to play a part in the...
What Do B2B Buyers Really Want? Not What You’re Selling
B2B software isn’t a sellers’ market. Your salespeople’s spam cannons and cold calls are no match for the empowered buyer’s peer insights and research skills. In her 2016 Advocamp AMP talk, social selling evangelist Jill Rowley discusses how salespeople can close the...
The Advocate Marketing Sweet Spot For Customer Referrals
Recently, a new friend request popped up for me in Facebook from a gal I went to high school with. I recognized her name right away. She was interesting way back then, although on the periphery of my then social circle. Surely she would be even more interesting today....