The SiriusDecisions Demand Unit Waterfall Is Useless If You Don’t Have This…
The biggest marketing trends of the year are often influenced by conversations that happen at SiriusDecisions Summit. This year’s hot topics included: The new Demand Unit Waterfall Account-Based Marketing (ABM) Ungating content If you’re concerned about how to...
The Power of B2B Referral Marketing Programs
When you want to try out a new restaurant, where do you turn for advice? Recommendations from friends and family, of course. The same is true in your professional life—except choosing new software is a little more important than picking a restaurant. This means that...
5 Referral Program Ideas for Driving More B2B Leads
Do you feel awkward asking customers for referrals? You shouldn’t. According to Eksperten, 91% of satisfied customers say they’d give referrals. Yet, on average, only 29% of customers do. Why? It’s likely because you haven’t asked them. Or, at least, not in the right...
The Relationship Between Customer Engagement, Loyalty and Revenue
Marketers know that finding ways to increase customer engagement is good for the bottom line. “Customer engagement is highly correlated to customer loyalty,” says Aimee Lucas, Customer Experience Transformist and VP at the Temkin Group, a customer experience research...