Study: Advocate Marketing Helps Brands Get 17.5X More Reviews
Today’s customers don’t trust ads....
7 Referral Program Best Practices For Wooing Customers
From high-growth startups to multinational enterprises, every B2B company wants to know how to get more customer referrals. After all, 69% of companies with referral programs report that their time to close deals is faster than those without, and 59% report a higher...
3 Tips For Building A More Robust Customer Reference Program
In the past 15 years, customer reference usage in marketing and sales has evolved from simply inserting testimonials in ads to a dedicated discipline that drives revenue. Now, many more savvy marketers are looking at the bigger picture: they’re turning to customer...
26 Years Later: Why Geoffrey Moore’s ‘Crossing The Chasm’ Is More Relevant Than Ever
In August of 1991, two important events altered the technology field forever: The world wide web blinked into public existence. Geoffrey Moore published Crossing the Chasm—which would become the “the bible for entrepreneurial marketing” for the next 26 years. In...