Dear Rachel, How do I recognize my customers for submitting referrals? I’m not sure what the best reward would be. -Caring But Confused Dear Caring, There are lots of ways to recognize your customers for giving you referrals. Obviously, there are product discounts or...
Do you want to build a customer referral program, but don’t know where to begin? The process of starting a customer referral program can be overwhelming. But it’s well worth the effort. According to a Wharton Business School Study, referred customers can deliver 16%...
Dear Rachel, What kind of referral marketing software should I buy? How will I know which one is right for me? -Bumbling Buyer Dear Bumbling, I don’t like to play favorites…actually I do, but when it comes to referral marketing software, my favor can’t be...
Compared to flashier marketing tactics, customer referral programs might seem pretty straightforward. Just ask your customers for a referral, cross your fingers and hope a few high-quality leads trickle in. But the truth is, some of the best referral campaigns are...
Don’t take this the wrong way, but if your company is like most B2B organizations, it’s taking a haphazard approach to referral marketing. The majority of customer referral programs boil down to everyone keeping their fingers crossed and hoping that their customers...
The words “innovative” and “large enterprise company” don’t often often end up in the same sentence. Change is hard, especially in huge organizations where lots of people are involved in the decision-making process. However, by generating high-quality leads through a...
