Dear Rachel, My customers can’t seem to give me any B2B referrals. I keep asking, but they’re struggling to give me some. Why? -I Can’t Get No (Referral) Satisfaction Dear No (Referral) Satisfaction, The problem isn’t that your customers don’t want to give you...
Many marketers and salespeople intuitively believe that referrals are the best leads they can get, and that they generate new business more efficiently as a result. But to what degree is that true for B2B organizations? We teamed up with Heinz Marketing to survey more...
Dear Rachel, How can I subtly ask for customer referrals? I don’t want to nag them all the time for contacts… -The Shy & Silent Type Dear Shy and Silent, Your customers aren’t mind readers. They’ll never know you want referrals unless you ask. Now,...
Is it time for your business to invest in referral marketing software? A recent Heinz Marketing study, What You Should Know About B2B Referrals (But Probably Don’t): Benchmarking B2B Referral Program Adoption and Results, found that companies with a set of referral...
Dear Rachel, What are some of the best referral program examples you’ve come across? I need some ideas for building my own referral program. -Seeking Solutions Dear Seeking, I’ve seen a lot of good looking referral program examples in my day. I’ve also seen some hot...
Up to now, much of the B2B industry’s knowledge about the effectiveness of referral marketing programs has been anecdotal. Granted, there are some great case studies, but there have been relatively few studies done on a referral marketing program’s potential impact on...
