Infographic: 17 B2B Referral Statistics You Should Know (But Probably Don’t)

Many marketers and salespeople intuitively believe that referrals are the best leads they can get, and that they generate new business more efficiently as a result. But to what degree is that true for B2B organizations?

We teamed up with Heinz Marketing to survey more than 600 B2B professionals from across North America—including sales, marketing, operations and executive leadership looking for the answer. This research uncovered some striking findings about the impact of B2B referrals on sales pipeline and revenue growth. (You can download the full report here.)

Check out the infographic below to learn what this new research reveals about B2B referral statistics.

referral marketing statistics

referralreserch2015cover-232x300-transDownload the full report for more insights and takeaways

Based on a survey of more than 600 B2B professionals from across North America—including sales, marketing, operations and executive leadership—this research uncovers some striking findings about the impact of referral leads on sales pipeline and revenue growth. 

Download now

9 Responses to Infographic: 17 B2B Referral Statistics You Should Know (But Probably Don’t)

  1. […] Infographic: 17 Stats About B2B Referrals You Should Know (But Probably Don’t) […]

  2. […] 84% of B2B decision makers start the buying process with a referral (Source). […]

  3. […] full of people who can submit quality referrals. In my experience, partner referrals typically close at higher rates than customer referrals. That’s because partners are aware of what our sales reps need to qualify a lead and […]

  4. […] Customer referrals are one of the strongest marketing lead sources you can get. Most of the time they are fast-tracked to sales qualified, and they have the added bonus of being primed by the advocacy of the customer referring them. […]

  5. […] full of people who can submit quality referrals. In my experience, partner referrals typically close at higher rates than customer referrals. That’s because partners are aware of what our sales reps need to qualify a lead and understand […]

  6. […] B2C, it’s not the same situation with my B2B industry,” well, you’d be wrong. In fact, 84% of B2B decision makers start the buying process with a referral. It’s time to realize that no matter the industry, the […]

  7. […] (more than 80%) of Americans seek recommendations when making a purchase of any kind. A whopping 84% of B2B decision-makers start the buying process with a referral. What makes it even favorable is the minimum investment that such referral programs need. You are […]

  8. […] vast majority (more than 80%) of Americans seek recommendations when making a purchase of any kind. A whopping 84% of B2B decision-makers start the buying process with a referral. What makes it even favorable is the minimum investment that such referral programs need. You are […]

  9. […] % of new business comes from referrals. Additionally, business that results from referrals have a higher conversion rate, close faster and have a higher lifetime value. A happy customer/client is vital to the success of your business. A client who is willing to […]

Leave a Reply

Your email address will not be published. Required fields are marked *