Many marketers and salespeople intuitively believe that referrals are the best leads they can get, and that they generate new business more efficiently as a result. But to what degree is that true for B2B organizations?
We teamed up with Heinz Marketing to survey more than 600 B2B professionals from across North America—including sales, marketing, operations and executive leadership looking for the answer. This research uncovered some striking findings about the impact of B2B referrals on sales pipeline and revenue growth. (You can download the full report here.)
Check out the infographic below to learn what this new research reveals about B2B referral statistics.
Download the full report for more insights and takeaways
Based on a survey of more than 600 B2B professionals from across North America—including sales, marketing, operations and executive leadership—this research uncovers some striking findings about the impact of referral leads on sales pipeline and revenue growth.
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Strictly Necessary Cookies
Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
3rd Party Cookies
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
Keeping this cookie enabled helps us to improve our website.
Please enable Strictly Necessary Cookies first so that we can save your preferences!