Infographic: 17 B2B Referral Statistics You Should Know (But Probably Don’t)
Many marketers and salespeople intuitively believe that referrals are the best leads they can get, and that they generate new business more efficiently as a result. But to what degree is that true for B2B organizations?
We teamed up with Heinz Marketing to survey more than 600 B2B professionals from across North America—including sales, marketing, operations and executive leadership looking for the answer. This research uncovered some striking findings about the impact of B2B referrals on sales pipeline and revenue growth. (You can download the full report here.)
Check out the infographic below to learn what this new research reveals about B2B referral statistics.
Download the full report for more insights and takeaways
Based on a survey of more than 600 B2B professionals from across North America—including sales, marketing, operations and executive leadership—this research uncovers some striking findings about the impact of referral leads on sales pipeline and revenue growth.
Jim Williams is the former VP of Marketing at Influitive. As a veteran marketer for early and growth stage technology companies, he is passionate about bringing transformative concepts to market. More posts by Jim
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One Response to Infographic: 17 B2B Referral Statistics You Should Know (But Probably Don’t)
[…] full of people who can submit quality referrals. In my experience, partner referrals typically close at higher rates than customer referrals. That’s because partners are aware of what our sales reps need to qualify a lead and understand […]