Are branded communities living up to organizational expectations?
Although hopes are high, B2B online communities frequently become nothing more than dead zones featuring the occasional support question—a far cry from their vibrant consumer counterparts.
However, all that is changing. Recent research from CMX and Influitive on B2B communities shows that more and more organizations are focusing on advocate communities to show the benefits engaged customers can bring to their business.
Here’s what you can expect to learn from the research featured below:
- How today’s communities are defined
- How more and more communities are focusing on advocacy
- Which metrics organizations are tracking to prove the value of their communities