As a B2B marketer, it’s easy to feel like you’re alone in the wilderness. You face tons of challenges at every turn, and many of them can feel quite daunting.
If you’re lucky, you’ve got an internal compass to help guide you down the right trail – but that only works if you know how to read all the signs.
We feel your pain. As a marketer, you have a lot on your plate these days. And unlike your more technical colleagues, you often have no professional development framework to reference or B2B marketing certification to work toward. It can feel downright lonely out there.
Fortunately, marketing conferences, events and other networking opportunities help fill the void. They give marketers the chance to get up to speed on the latest trends, learn new skills, and exchange ideas – and frustrations – with their peers.
That said, it’s easy to feel lost at large events where you are fighting the crowd for a spot in one of hundreds of sessions.
It’s no wonder more intimate, focused conferences are cropping up. In 2014 alone, you can choose from dozens of events covering everything from content and inbound marketing to marketing automation and social media marketing.
Marketers often find tremendous value from these gatherings. Because the topics and audiences are specialized – and attendees can fit in a single room – it’s easier to swap ideas, tactics and expertise.
Plus, these events allow marketers to stay up-to-date on the rapidly changing world of marketing in a way that traditional professional development – whether continuing education courses or industry association workshops – simply does not.
That’s why Influitive is co-hosting a small gathering in Denver this March with ReadyTalk, Vidyard and Faction Media.
Something’s happening in B2B marketing
At LeadLove Denver 2014, you’ll be surrounded by other smart marketers who are eager to share their experiences and inspirations in an intimate setting. You’ll also have the opportunity to learn about new tools, strategies and realities during a handful of keynotes, panels and workshops throughout the day.
For example, Bo Bandy, Marketing Communications Manager at ReadyTalk, will join me in leading the Advocate Marketing Workshop. We’ll discuss the “Yelpification of B2B,” and share five simple steps you can take to build a world-class advocate marketing program that drives your brand, demand and revenue.
Join us on March 4 for an afternoon of sessions, case studies and discussions with a select group of like-minded marketers. We’re pretty sure you’ll walk away feeling like you can scale any mountain.
Other LeadLove Denver 2014 speakers include:
- Mathew Sweezey, Head of Thought Leadership for B2B Marketing, Pardot
- Carlos Hidalgo, CEO and Principal, ANNUITAS
- Nick Panayi, Director, Global Brand & Digital Marketing, CSC
- Mark Piquette, Chief Marketing Officer, Trust Company of America
- Sandra Zoratti, Founder, Precision Marketing
- Aaron Batte, Founder and President, Faction Media
- Ian Hutchinson, Video Marketing Specialist, Vidyard
- Jesse Noyes, Senior Director of Content Marketing, Kapost
- Anita Wehnert, Director of Strategic Partnerships, ReadyTalk