Influitive Blog

How to Plan an Event That Will Get Attendees Talking

Running in-person events—such as user conferences—is a great opportunity to put a face to the customer advocates you engage with...

Ask the Experts: How Do You Know When It’s Time to Reevaluate and Rework Your Online Community?

Part of what makes someone an exceptional online community manager is the ability to pinpoint exactly what resonates with members...

What Type of Referral Program Software Does Your B2B Company Really Need?

There’s a lot of referral program software out there. While some technologies focus on simpler tasks—like tracking and capturing referrals—others...

Take your Network of Brand Advocates Global with Localized Marketing

The old Dale Carnegie adage is true: “Remember that a person’s name is to that person the sweetest and most...

How to Scientifically Test for Customer Obsession According to Netflix’s Former VP of Product

You can claim to be customer obsessed. But can you back it up with numbers? Former Netflix VP of Product Gibson...

Ask the Experts: 5 Tips for Getting Value From Your Online Community with GE Digital’s Mary-Leslie Davis

A truth that marketing teams now have to contend with is that consumers simply don’t trust brands anymore. Companies need...

How SAP Concur’s Ellie Wu Attracts Enthusiastic Brand Champions From Day One

Tell me if this sounds familiar: You get a request for a reference, guest speaker, or success story. You scan...

7 Steps for Taking Your Organization From Customer-Centric to Customer-Powered

If you work in B2B, then you probably hear the terms “customer-obsessed,” “customer-centric,” and even “customer-powered” used interchangeably on a...

Q&A with ADP’s Sarah Schreiner: How to Make Your Customer Advocate Community Service Your Entire Business

You may have heard of customer advocacy and see it as a function belonging solely to Marketing, when in fact,...

With Influitive, your advocates fuel business growth and customer success

Whether you want to generate more leads and references, drive more customer success, or even improve future products through direct customer feedback, Influitive has got you covered. We’re ready when you are.

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