The Psychological Instinct That Drives Customer Advocacy

A lot of companies think their customers will never advocate for their brand. But that just isn’t true.

In the video below, Eli Gladstone, former Senior Advocacy Coach at Influitive, explains the psychological need hardwired into all humans that drives customer advocacy.

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3 Responses to The Psychological Instinct That Drives Customer Advocacy

  1. […] way to humanize your brand and create a unique customer experience. It will also inspire customer reciprocity—if you do something nice for them, they’ll feel psychologically inclined to return the […]

  2. Lisa Anne Bee says:

    The music is very distracting when trying to listen to what Eli is saying.

    • Jillian Wood says:

      Sorry about that Lisa! Unfortunately we can’t re-record at this point but we will watch for it in the future. The written recap below is very similar to the webinar if you’re unable to hear certain parts. Thanks for your comment!

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