The Psychological Instinct That Drives Customer Advocacy

A lot of companies think their customers will never advocate for their brand. But that just isn’t true.

In the video below, Eli Gladstone, former Senior Advocacy Coach at Influitive, explains the psychological need hardwired into all humans that drives customer advocacy.

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7 Responses to The Psychological Instinct That Drives Customer Advocacy

  1. […] turn customers into vocal and passionate brand advocates, marketers need to be able to speak their customer’s unique language and find out what really […]

  2. […] At the end of the workshop, I ask everyone to share their top goals and how our advocates can help. During this part of the workshop, I see lots of light bulbs go off. My colleagues realize, “I don’t need to struggle to achieve these goals by myself. We have advocates who are willing to help.” […]

  3. […] because they have stronger relationships with the company. If you take care of your customers, they will reciprocate. You need to know their disposition in advance, but don’t avoid them just because they have had a […]

  4. […] Manager & Senior Advocacy Coach at Influitive, shared how to create more customer advocates by delivering the right kind of value. Go deeper than focusing on the transactional aspects of your relationship to look for common […]

  5. […] way to humanize your brand and create a unique customer experience. It will also inspire customer reciprocity—if you do something nice for them, they’ll feel psychologically inclined to return the […]

  6. Lisa Anne Bee says:

    The music is very distracting when trying to listen to what Eli is saying.

    • Jillian Wood says:

      Sorry about that Lisa! Unfortunately we can’t re-record at this point but we will watch for it in the future. The written recap below is very similar to the webinar if you’re unable to hear certain parts. Thanks for your comment!

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