Asking for customer referrals can be awkward. It’s like asking to be set up on a blind date: you never know what you’re going to get.

Requesting customer referrals is a big deal. You won’t get the high-quality referrals you’re yearning for if you don’t do a few important things first:

  • Consistently engage with your your customers before you ask for a referral
  • Tell your customers what your ideal prospect type is
  • Clearly explain how you’d like to be set up with their peers
  • Follow up on the status of their referral and let them know if you’ve hit it off
  • Return the favor by giving them something they’ll love

Don’t be that co-workeror that marketer. Pop the question the right way by creating a solid relationship with your customers before (and after) you ask them for a referral.

The Little Black Book of B2B Referrals
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