Customer Advisory Board

Home > Advocate Marketing Dictionary > Customer Advisory Board


What is a Customer Advisory Board?

While they can be formal or informal, customer advisory boards are made up of external advocates who are strong believers in your company’s mission and vision. They are high-level, connected industry leaders who can open doors and recommend your company to others.

Why Are Customer Advisory Boards Important?

As industry thought leaders, members of customer advisory boards can provide valuable feedback for your C-level executives. They should be encouraged to participate in your advocate program, but it is important to use them as a strategic resource. Invite them to take part in high-value opportunities such as analyst engagements, media outreach and referrals. They will have the most impact speaking to their peers.

Related Terms: Advocates, Influencer Marketing, Advocacy Marketing

Related Resources: 9 Ways To Bring Customers Into Your Advocate Marketing Program