What is Influencer Marketing?
Influencer marketing is aimed at thought leaders in a community — journalists, bloggers, consultants, or industry analysts. Examples of influencers in B2B sales and marketing are Ann Handley (content marketing), Jill Rowley (social selling) and Koka Sexton of LinkedIn. Once you’ve identified the influencers, you can then produce content and outreach specifically for them.
Why Is Influencer Marketing Important?
Effective Influencer marketing converts prominent individuals into advocates of your brand. In turn, they impact buying decision. Having an influencer as an advocate gets your offerings noticed by their followers — who sometimes number in the tens of thousands. As each influencer shares their content with their diverse groups of followers, you will likely get people visiting your web site who might not otherwise engage with you.
Related Terms: Word-of-Mouth Marketing, Social Selling, Demand Generation
Related Resources: Raise Brand Awareness With Influencer Marketing, 5 Key Observations at the Intersection of Influencer and Advocate Marketing