What is Event Marketing?
Event marketing involves getting the word out about live events, trade shows and other types of in-person engagements. Promoting webinars and virtual trade show also falls under the category of event marketing. Events offer companies an opportunity to have personalized exchanges with existing or prospective customers.
Why Is Event Marketing Important?
Advocates are often given roles in event marketing, promoting and/or participating in the event. By bringing influencers and advocates into the mix, you provide a high level of engagement. It also provides an opportunity for advocates and prospective customers to interact. Post-event analysis of the audience can provide deeper insights into customers and prospects and identify growth opportunities.
Related Terms: Word-of-Mouth Marketing, Advocate Marketing, Demand Generation
Related Resources: Marketo Summit Case Study: Boosting Conference Engagement With Advocate Marketing