What is Social Selling?
Social selling leverages social networks in all stages of the sales cycle, from lead generation to closing to post-sale. A social selling strategy involves identifying your target audience and connecting with their network of influencers on social media.
Why Is Social Selling Important?
Prospects and customers are using social networks such as LinkedIn and Twitter to share and consume content and connect with their peers. Social selling expands the pipeline, drives leads and accelerates buyers through the funnel. According to an Aberdeen report, 64% of companies that invested in social selling attained total team sales quotas vs. the 49% who didn’t.
Related Terms: Peer-to-Peer Marketing, Asks, Customer Marketing
Related Resources: Case Study: How Xactly Mobilized Social Media Influencers, Case Study: Xactly’s Marketing X Factor