Sales Enablement

Home > Advocate Marketing Dictionary > Sales Enablement


What is Sales Enablement?

Sales enablement describes a host of activities and programs designed to help prepare and support sales process. It involves connecting sales representatives in the field to an organization’s key players, subject matter experts and selling assets.

Why Is Sales Enablement Important?

Equipping the sales team with the proper resources is crucial to success. Your sales people already have a short list of go-to clients when they need a reference, but they can wear out their welcome quickly. Incorporating the advocate marketing process into the sales enablement structure ensures that the sales team has a wide selection of customers willing to act as references.

Related Terms: Customer Reference Program, Demand Generation, CRM Software

Related Resources: Build Referral Marketing With Customer Advocates