Customer Relationship Management (CRM) Software

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What is a CRM? (Customer Relationship Management Platform)

Customer Relationship Management (CRM) Software is a category of enterprise software that helps companies manage data and interactions with customers and prospects more effectively. When implemented correctly, CRM software can help synchronize a company’s marketing, sales, customer service and technical support initiatives.

Why Is CRM Software Important?

Advocate marketing and CRM solutions work best as a team. By setting up rules for direct attribution and influence in your CRM system, you can better measure the advocate marketing program’s revenue contribution. Keeping detailed records of customer interactions also helps marketers identify, and communicate more effectively, with advocates.

Related Terms: Advocate Marketing Software, Customer Relationship, Sales Enablement

Related Resources: 10 Features Your Advocate Marketing Platform Should Have