Sue Reukauf, Senior Manager

Installed Base Marketing and Customer Advocacy

For the greatest impact, your customer community should provide value across the entire organization.

That’s everyone’s goal, but how do you drive that initiative? Sue Reukauf at Renaissance has the answer. Sue tells us how their customer community, Renaissance Royals, drives renewals and customer loyalty—and why she can’t imagine her life without Influitive. Their community of educators started in 2016, and has grown to over 10,000 members. They even won the 2019 Influitive BAMMIE award for Best ‘Out-of-the-box” Initiative.

Watch this two-minute video from Sue

Learn how Renaissance taps into their customers to support the Product, Sales, and Marketing teams.

Interested in more customer success stories?

Hear Nicole’s story from Wiley or read our newest e-book!

Related: Our guide to community marketing