Practice Directors

Meet our team of methodology leaders each with their own specialty.

Advocacy Img 1

Erica Anderson

Erica brings 12 years of experience in B2B customer marketing where she has focused on customer advocacy, online communities, customer education, and customer events. She leverages a background in product management to bring a systematic approach to customer programs with expertise in strategy, research, design, measurement, implementation, launch, communication, maintenance, expansion, and platform migrations.

Amy Ng

Amy is a veteran of Influitive with over 6 years of experience driving value for clients through strategy, campaign, and managed services on the Professional Services team. Amy started Influitive’s advocacy-powered event offerings in 2016 and has helped bring her client’s communities to life at major tech events such as Cisco Live and VMworld.

Influitive Platform - Image - 1

Megan Wilson

Megan brings 10 years of SaaS experience, with a focus on combining customer data, analytics, and journey mapping to improve customer experience, engagement, and loyalty. As a long-standing member of the Influitive team, she has worked with many enterprise customers to create thriving programs.

Caroline Papadatos

Caroline is our resident Loyalty Evangelist, working with the Practice Teams to drive loyalty innovation and customer-centric success for select Influitive clients. As a former loyalty executive, CMO, and global consulting leader, Caroline is recognized as a leading expert in designing transformative customer loyalty solutions for global B2B and B2C companies. With a strong focus on customer financial performance and ROI-driven solutions, Caroline has designed loyalty programs in diverse sectors including retail, entertainment, grocery, telecom, business services, airline, credit card, banking, agriculture, and technology.  


We help our customers get results

At Sage, we make it a point for our senior leaders to engage in conversations with our advocates about their business challenges. This makes our advocates feel heard, and they appreciate that we care about their business—not just about their money.

Read the full Upshot story →

Jon Ashley

Global Head of Customer Advocacy, Sage

Our program provides [our sales team] with the referrals, references, and reviews they need to close new business. I have salespeople coming to me all the time looking for specific kinds of product references, and we have this amazing community of customers who have already raised their hands to speak to potential customers.

Read the full Upshot story →

Kathleen Orazio

Customer Advocacy Marketing Manager, Viewpoint

Influitive makes connecting with your customers very easy. The fact that you are able to gamify the whole experience makes it 10x more fun for the customer. Due to this platform, we have been able to cultivate super-users/customers that step up for any advocacy opportunities.

Read the full G2 review →

Pida Pairawan

Customer Advocacy Manager, Rubrik

Kickstart Your Customer Experience With Influitive

Partner with the most experienced team of customer engagement and advocate marketing consultants. We’re ready when you are.