Advocate Marketing Resources

9 Award-Winning Customer Advocacy Success Stories

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 Our annual BAMMIES eBook has been read by 1,986+ savvy B2B marketers and business leaders. In this year’s edition, advocacy leaders from companies like ADP, Cisco, and Ceridian reveal how to harness the power of advocates to drive growth across every area of an organization.

These 9 short, easy-to-read success stories will teach you new strategies to mobilize your advocate community to drive ROI.

Get an inside look at the strategies behind:

  • How Cisco published 4,000 pieces of user-generated content
  • How Staples got 4,112 social shares that generated 19,210 clicks
  • How ADP mobilized 251 customers to participate in interactive interviews
  • How Ceridian alleviated more than 1,500 support ticket costs

 “Our customers are at the center of everything that we do. The Gateway has helped us get to know them, so we can provide advocacy opportunities that align with their educational and career goals. In turn, this has allowed us to generate thousands of pieces of advocate-created content that influences prospects and drives demand.”
—Jessica Highsmith, 2018 BAMMIE winner, Cisco EMEAR