Resources

E-books, webinars and content with quality information and insights on everything to do with customer advocacy, marketing and engagement.

eBooks

Customer Marketing Benchmark Research

New, original Customer Marketing Benchmark Research Traditionally seen as a "backwater" role, customer marketing is becoming increasingly important now that...

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Webinars

Boost Event ROI With The Help Of Your Advocates

While investments in other traditional marketing activities are dwindling, events still make up more than one third of the average...

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Success Stories

How ReadyTalk Shortened Their Sales Cycle By Putting Customers In The Driver’s Seat

When you're a privately-funded, bootstrapped company, it's tough to stand out. Since the company's founding in 2001, ReadyTalk has differentiated itself...

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eBooks

The B2B Marketer’s Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth Customer engagement begins the moment a buyer spots...

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eBooks

Grow Your Customer Base: Cut Your Customer Reference Program

Make the grass greener on your side Traditional customer reference programs are self-serving, biased and come way too late in...

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eBooks

The No Fuss Recipe for Hot Referral Leads

Get your revenue cooking with the ultimate customer referral program! You can follow this recipe book to the letter, or...

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eBooks

The Advocate Marketing Playbook

Your blueprint for advocate marketing success The Advocate Marketing Playbook, created by TOPO and Influitive, provides marketers with a blueprint...

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Success Stories

How DocuSign’s Advocates Influenced Over $3 Million In Sales Pipeline

Since December 2012, DocuSign’s advocate marketing program has evolved from an engagement strategy into a revenue engine, influencing more than...

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eBooks

Beyond NPS®: Identifying Advocates And Inviting Them To Take Action

You have their NPS® score...now what? Measuring your customers' happiness with NPS® surveys is great place to start, but unfortunately...

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