Influitive Resources


The B2B Marketer’s Field Guide To Customer Engagement

Leverage customer engagement and advocacy to drive brand, demand and profitable growth Customer engagement begins the moment a buyer spots...


Grow Your Customer Base: Cut Your Customer Reference Program

Make the grass greener on your side Traditional customer reference programs are self-serving, biased and come way too late in...


The No Fuss Recipe for Hot Referral Leads

Get your revenue cooking with the ultimate customer referral program! You can follow this recipe book to the letter, or...


The Advocate Marketing Playbook

Your blueprint for advocate marketing success The Advocate Marketing Playbook, created by TOPO and Influitive, provides marketers with a blueprint...

Success Stories

How DocuSign’s Advocates Influenced Over $3 Million In Sales Pipeline

Since December 2012, DocuSign’s advocate marketing program has evolved from an engagement strategy into a revenue engine, influencing more than...


Beyond NPS®: Identifying Advocates And Inviting Them To Take Action

You have their NPS® what? Measuring your customers' happiness with NPS® surveys is great place to start, but unfortunately...


How to Lose a Customer in 10 Days

It can take months and even years to build a good relationship with your customers, but on any given day,...


Can The Actions Of A Single Advocate Create A Storm Of Customer Success?

Dan Steinman, Chief Customer Officer at Gainsight, and Chris Newton, VP Business Development at Influitive, will share actionable insights and...


Boost Your Dreamforce ROI with Product Reviews from Your Users and Advocates

Dreamforce is always awash in smartphones and tablets displaying your “stars” and you can’t afford to make a weak showing....

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