Resources

E-books, webinars and content with quality information and insights on everything to do with customer advocacy, marketing and engagement.

eBooks

The SaaS Vendor’s Guide To Customer Engagement, Retention & Advocacy

Want to lead customers down the path to retention and advocacy? After onboarding, most SaaS customers have to find their...

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Success Stories

How Carbon Black Mined Their Customer Community For Faster Product Feedback And Improved Brand Awareness

It used to take weeks for Kate Cohen, Senior Manager of Product Marketing at Carbon Black, to source feedback for...

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Success Stories

Rosetta Stone’s Customer Retention Strategy: An Advocacy Program

No one likes when their customers churn at renewal. That’s why Katie Raeburn, Customer Marketing Manager, runs an advocacy program...

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Webinars

Advochat: How to guide the customer journey with an advocacy program

Nicole Dingley is the Director (now VP) of CS at Wiley and recipient of a 2018 BAMMIE Award. In this...

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Webinars

Customer Success + Marketing: How to Team Up to Boost Advocacy

Advocate marketing has wide-reaching benefits beyond the marketing department. In fact, one of the most effective ways to boost your...

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Webinars

Advochat: How to Leverage Customer Advocacy to Enhance Product Marketing

Ray Lau is the Customer Advocacy Marketing Manager at PowerDMS and winner of the 2018 BAMMIE ROI Impact award. He...

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Videos

Advocacy and Authenticity: The Foundations Of Market Power

Best-selling author and advisor Geoffrey Moore will discuss why authenticity and advocacy are important pillars for every modern company’s marketing...

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Success Stories

10 Award-Winning Advocate Marketing Program Examples

Learn how 10 forward-thinking companies—including Oracle, BMC, Ceridian and Pearson—are leveraging advocate marketing programs to fuel growth and word-of-mouth in...

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Webinars

How Marketo Created An Award-Winning Product Review Campaign

In the software space, the quality of your reviews can make or break your sales and give you a competitive...

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With Influitive, your advocates fuel business growth and customer success

Whether you want to generate more leads and references, drive more customer success, or even improve future products through direct customer feedback, Influitive has got you covered. We’re ready when you are.

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