Influitive Resources


Customer Success + Marketing: How to Team Up to Boost Advocacy

Advocate marketing has wide-reaching benefits beyond the marketing department. In fact, one of the most effective ways to boost your...


Advochat: How to Leverage Customer Advocacy to Enhance Product Marketing

Ray Lau is the Customer Advocacy Marketing Manager at PowerDMS and winner of the 2018 BAMMIE ROI Impact award. He...


Advocacy and Authenticity: The Foundations Of Market Power

Best-selling author and advisor Geoffrey Moore will discuss why authenticity and advocacy are important pillars for every modern company’s marketing...

Success Stories

10 Award-Winning Advocate Marketing Program Examples

Learn how 10 forward-thinking companies—including Oracle, BMC, Ceridian and Pearson—are leveraging advocate marketing programs to fuel growth and word-of-mouth in...


How Marketo Created An Award-Winning Product Review Campaign

In the software space, the quality of your reviews can make or break your sales and give you a competitive...


Six Habits of Successful Advocate Marketers

Deena Zenyk Former Director Center of Excellence, Influitive In this session, Deena Zenyk will walk you through the 6 habits...


How to Create An Advocate-Driven Event

Nicole Dingley, Director of Customer Success at Wiley Education, was looking to shake up how Wiley's Town Hall events were...


Empowering Staff to Engage with Influencers & Advocates

Matt Heinz, President of Heinz Marketing, has the steps you need to get started with influencer and advocate marketing. In...


Why No B2B Company Should Write Their Own Customer Stories

Your prospects aren't looking for branded content - they're looking for authenticity and real product insight. Here's how Vidyard is...

Let us help you.

Talk with us today to learn how you can transform your advocate community strategy.