Advocate Marketing Resources

How to Build A Modern Developer Relations Strategy

Presenters:
Mike Stowe, Director of Community, Tigera.io

The biggest reason developer solutions become widely adopted as category leaders today has little to do with traditional marketing; their success comes from building a grassroots advocate community that believes in, uses and actively promotes their product.

In this webinar, Mike Stowe, developer relations expert and current Director of Community at Tigera, explains how to create an “advocate-first” developer relations strategy that will help you:

  • Understand why traditional developer relations programs need an upgrade
  • Build a strong community of vocal brand advocates that will promote your company
  • Measure the success of your developer relations program

Engaging Developer Advocates
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