Having established a successful online advocate community, The InsidersNetwork, more than three years ago, Staples was looking to expand on their advocate marketing strategy to drive even more value.
This included engaging more customers within their target segment, building deeper and more meaningful connections, and mobilizing their advocates to create and share content.
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Raise product awareness and accelerate sale leads by working hand-in-hand with customer advocates. We call this customer-powered marketing — check out these resources to learn how to customer-power your marketing efforts.