At PowerDMS, we provide policy management software that helps organizations reduce their risks and liabilities. We serve more than 370,000 users and have been on Inc. 5000’s list of the fastest-growing U.S. companies for six straight years.
We knew that much of our rapid growth stemmed from customer word of mouth. However, we always took a laissez-faire approach to advocacy. We had no way to measure how customer referrals, reviews, and references impacted our business.