Customer success and customer marketing have distinct yet complementary responsibilities that enrich a customer’s postsale experience. As a result, they often suffer from role ambiguity, making it hard to provide a seamless customer experience and demonstrate business value.
The solution? Tighter alignment between both teams helps improve customer retention and expansion, all while ensuring customers realize value.
Whether you’re just starting to explore better alignment or need advice for leveling up your partnership, this complimentary Forrester report will help you prioritize and better strategize to deliver a winning customer experience.
Read the report to learn:
- Where the lines blur between customer success and customer marketing
- How to clear common hurdles to solidify your partnership
- The four best practices for tighter alignment and improved collaboration
- Winning strategies from world-class brands