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Our Speakers:

Dan CoteDan Cote


Amy BillsAmy Bills
Vice President, Principal Analyst
Forrester Research


Date: Thursday, June 30, 2022
Time: 9:00 am PT | 12:00 pm ET | 4:00 pm GMT

Session Overview

Customer-obsessed B2B companies understand customers’ needs, focus on a resonant postsale experience, and align the customer experience with the brand promise. All of these imperatives rely on talking with, not at, customers, an objective to which customer marketing is supremely well suited. Guest speaker, Amy Bills, Vice President, Principal Analyst at Forrester Research will join us for our next thought leadership webinar on June 30, 2022 to illustrate the growth, retention, and employee engagement benefits of customer-obsession and show how customer marketing fuels the evolution to customer obsession. Joined by Influitive CMO Dan Cote, tune in to learn:

  • The definition of customer-obsession, and what percentage of B2B orgs are customer-obsessed today
  • Why customer-obsession matters (i.e., what benefits customer-obsessed brands receive) 
  • How customer marketing can and should support CS & CX