Our Guest Speaker:
Melanie Hitchcock
Customer Advocacy & Engagement Program Manager
Cornerstone
Rob Ayre
Senior Manager of Customer Marketing
Influitive
Session Overview
Whether it’s a decline in ad performance, sales leads or opportunity to deal conversions, your marketing efforts may feel like they’ve reached a dead end at a time when it needs to carry the bottom line. As the economic state shifts and businesses feel the pinch of uncertainty, it becomes more important than ever to invest in your most powerful engine: existing customers.
Join us and Melanie Hitchcock, Customer Advocacy & Engagement Program Manager at Cornerstone for this intimate roundtable discussion and learn how Cornerstone has transformed their funnel with customer advocacy by:
- Optimizing marketing spend
- Streamlining customer marketing efforts
- And amplifying brand value with authentic advocacy at scale
