Erica Anderson, customer advocacy manager at Oracle, joined us on Thursday, May 14, 2020. She was the key driver and architect behind Oracle’s award-winning advocacy program that was re-invented for their Modern Customer Experience 2019 conference to boost their advocacy goals. Oracle was a 2019 Influitive BAMMIE award-winner for Best Use of Advocacy for Events.

Learn how Oracle uses its advocacy program; CX Hero, to identify new customer advocates, generate online reviews, capture testimonials and customer stories, and even inspire customers to get CX Hero tattoos.

During this webinar, Erica will share how:

  • She got into Customer / Advocate Marketing
  • The CX Hero program fits into and adds value to Oracle’s broader customer advocacy initiatives
  • Oracle mobilizes their customer advocates before, during, and after conferences and events—in-person and online
  • Her team drives engagement and action across Oracle’s advocate community
  • And much more…

Aired: Thursday, May 14, 2020
Time: 10:00 am PT | 1:00 pm ET | 6:00 pm GMT