How Oracle uses events to hit their customer advocacy goals

Erica Anderson, customer advocacy manager at Oracle, joined us on Thursday, May 14, 2020. She was the key driver and architect behind Oracle’s award-winning advocacy program that was re-invented for their Modern Customer Experience 2019 conference to boost their advocacy goals. Oracle was a 2019 Influitive BAMMIE award-winner for Best Use of Advocacy for Events.

Learn how Oracle uses its advocacy program; CX Hero, to identify new customer advocates, generate online reviews, capture testimonials and customer stories, and even inspire customers to get CX Hero tattoos.

During this webinar, Erica will share how:

• She got into Customer / Advocate Marketing
• The CX Hero program fits into and adds value to Oracle’s broader customer advocacy initiatives
• Oracle mobilizes their customer advocates before, during, and after conferences and events—in-person and online
• Her team drives engagement and action across Oracle’s advocate community
• And much more…

Aired: Thursday, May 14, 2020
Time: 10:00 am PT | 1:00 pm ET | 6:00 pm GMT