Many companies rely on either time-consuming 1:1 outreach or email surveys to gather the customer feedback they need to build better products. But this only lets them connect with a handful of people at once, and surveys often get dismal response rates.

So how can today’s product managers and product development teams source the insights they need to build superior products that win the market?

Today’s product leaders rely on customer-powered communities.

The right customer community strategy allows companies to continually collect meaningful feedback from a large group of customers—quickly and easily. These insights can be used to improve product offerings, spark innovative ideas, and inspire customers to adopt new features faster.

Download this short guide for best practices, case studies from Carbon Black and Cisco Cloudlock, and a practical worksheet to get you started.

Here is a sneak peak into chapter 1.

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