Our Speakers:

Rob Ayre

Rob Ayre
Sr. Manager, Customer Advocacy & Communities
Influitive
 

Katlin Hess

Katlin Hess
Director Of Customer Marketing
G2

Tiffany Keel

Tiffany Keel
Head Of Customer Advocacy
ClickUp

Lisa Matzdorff

Lisa Matzdorff
Sr. Manager, Customer Advocacy & Communities
OpenText

 

Session Overview:

Many SaaS companies are talking about making a shift to customer-led growth. But what does customer-led growth really mean, and more importantly, what is marketing’s role in creating and supporting a customer-led growth strategy? Learn how marketing teams at top SaaS companies are supporting customer-led growth by:

  • Capturing customer reviews for feedback at scale
  • Being an internal champion for their customers
  • Leveraging the voice of their customers throughout their sales & marketing channels
Influitive
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