Our Speakers:
Rob Ayre
Sr. Manager, Customer Advocacy & Communities
Influitive
Katlin Hess
Director Of Customer Marketing
G2
Tiffany Keel
Head Of Customer Advocacy
ClickUp
Lisa Matzdorff
Sr. Manager, Customer Advocacy & Communities
OpenText
Session Overview:
Many SaaS companies are talking about making a shift to customer-led growth. But what does customer-led growth really mean, and more importantly, what is marketing’s role in creating and supporting a customer-led growth strategy? Learn how marketing teams at top SaaS companies are supporting customer-led growth by:
- Capturing customer reviews for feedback at scale
- Being an internal champion for their customers
- Leveraging the voice of their customers throughout their sales & marketing channels