In 2017, we published our benchmark report to help organizations understand the key values and quantitative impact of customer marketing programs. This year’s report continues in this direction but also explores the role of customer advocacy and online community management and where the lines of responsibility continue to blur.
Along with the latest B2B customer marketing benchmark results, this report includes insights for teams like yours including:
- The breadth and depth of activities managed by today’s top customer marketers
- In-demand skill sets you can leverage or acquire to implement a successful customer marketing program
- The common metrics companies are using to measure their customer marketing efforts
- How companies are prioritizing customer marketing in 2021
Download the report to see how your organization’s customer marketing initiatives stack up.