Advocate Marketing Resources

The Customer-Powered Enterprise Playbook

Download the Full Playbook

In today’s crowded marketplace, it’s no longer good enough to just be customer-centric.

In order to win the market, organizations need to leverage their customers not only to inform their business strategy, but also to fuel it. Leveraging customers to enhance all aspects of your business strategy will accelerate sales, reduce churn, and increase customer lifetime value.

We call this the Customer-Powered Enterprise—and it can benefit Marketing, Customer Success, Sales, Product Development, Employee Engagement, Developer Relations, and Partner Engagement.

In Part 1 of the Playbook, we define what it means to be a  Customer-Powered Enterprise and take an in-depth look at why organizations that embrace this approach are seeing significant results.

In Parts 2 and 3, we take a more prescriptive approach to harnessing the power of your customers to fuel improvements in every department. We also examine how different functions within a business can embed customers in their processes to fuel results.

Download the full Customer-Powered Enterprise Playbook (just fill in the form to the right), and you’ll get:

  • 7 strategic guides tailored to various departments of your business
  • 9 inspiring case studies that demonstrate the power of the CPE
  • 7 tactical worksheets to help you start integrating customer-power into each of your departments
  • An overview of the different technology solutions that are available to leverage the power of your customers
Download Full Playbook