About the Session:

In an ever-evolving business landscape, the role of a customer-first leader has never been more crucial. The challenge of forming genuine connections with customers and understanding their needs at scale has intensified while broad campaigns and generalized content are turning away customers and buyers alike.

It’s time to embrace a paradigm shift. 

Join Johann Wrede, CXO at Emburse, and Dan Cote, CMO at Influitive, for a fireside chat on the reasons why being a customer-first executive is imperative, now more than ever. 

They’ll cover:

  • The tangible benefits of implementing an outside-in and customer-focused mindset
  • How putting the customer at the center of your strategy can unlock extraordinary growth opportunities
  • Actionable steps to take tomorrow to help your customer-first initiatives play a pivotal role in shaping the future of your marketing strategies.

Don’t miss this unique opportunity to gain actionable insights and inspiration from industry trailblazers.