Influitive's advocacy platform is designed with you and your advocates in mind. But when you need a little guidance, our experienced Professional Services team is here to help.

Liz’s marketing experience has led her from search engine marketing, to community management and social media marketing, and lastly the creation and management of her own advocate marketing program for an IT audience. Inspired by the success and joy she found working with her own advocates, Liz became Influitive’s first consultant and an extended team member for customers such as Staples Advantage, Twitter, ADP and Symantec. She now focuses her time on the growth of each Services team member and bringing innovation to our advocacy services.

Deena is Influitive’s resident Principal Consultant who, with more than 10 years of experience in marketing and previously one of Influitive’s earliest customers, is a world-leading expert and pioneer in advocate marketing theory and practice. She spent eight years running a best-in-class advocacy portfolio for an education technology company. Now, consulting primarily with enterprise-level clients, including Marketo, IBM, Salesforce, Oracle and HPE, Deena has a demonstrated ability for quickly connecting with clients and assisting them in developing their advocate marketing strategies.

Adam has a mixed background in support and marketing. He has a deep technical background with the AdvocateHub and experience launching and managing advocate marketing strategies. In his spare time, he enjoys developing new skills in Adobe Creative Suite, WordPress, and other tools.

Amy is a graduate of the Media, Information & Technoculture program at Western University. Before coming to Influitive, she spent seven years working in marketing and sales in the non-profit and arts sector. When not designing unique advocate marketing strategies and campaigns, she enjoys advocating for a rotating roster of yummy restaurants or the latest fitness fad.

Kaitlin brings three years of public relations experience along with a deep passion and curiosity for advocacy to Influitive’s Professional Services team. Kaitlin has successfully onboarded and launched customers of all verticals, from small businesses to enterprise.

Lev is Associate Consultant with strong technical knowledge acquired through his experience on Influitive’s support team. His time in support has also given him expertise in numerous marketing automation systems and their integrations with Influitive. In his spare time, he loves staying active and enjoys training for and participating in triathlons.

Liz is a highly motivated customer-focused professional with a passion for customer advocacy. With over 9 years of client-facing experience and a flourishing loyalty program under her belt, she is constantly striving to create customer relationships, build client product expertise and increase engagement.

Rachel’s passion for advocacy started in 2008 when she worked as a Community Manager at Shutterfly, creating a vibrant community of passionate photo book makers. Once the Shutterfly Gurus were born, Rachel would never be the same again. Advocacy was her new reason for marketing. When Rachel isn’t celebrating the power of advocacy she enjoys staying active in the local theater scene, creating pottery and ceramics, and eating chocolate of all kinds.

Phil is an Associate Consultant who helps clients from a wide variety of industries design, implement and maintain their advocate marketing strategies. With previous experience working in corporate and startup settings, Phil also offers expertise in project management, product marketing, and business development. In his free time, Phil enjoys learning about new technology startups and even dabbling in his own entrepreneurial ideas.

With a background in advocate marketing and event management, Erika is a proven consultant with expertise to launch successful and effective advocate marketing strategies. As a former Influitive customer, Erika built her own advocacy program from the ground up and learned just what it takes to engage a large customer base. At Influitive, Erika helps marketers launch their own advocacy programs, with clients ranging from enterprise to small- and mid-sized businesses in the tech industry. Erika received her Bachelors of Science in Psychology from the University of Massachusetts, Amherst.

Onnela brings extensive Customer Success experience to Influitive’s Professional Services team, having specialized in Customer Success in the tech and B2B industry for over 5 years. As a product expert, Onnela helps customers along all stages of their journey, from onboarding through to maturity, to quickly realize their full potential.