Partner with the most experienced team of customer engagement and advocate marketing consultants

Liz’s marketing experience has led her from search engine marketing, to community management and social media marketing, and lastly the creation and management of her own advocate marketing program for an IT audience. Inspired by the success and joy she found working with her own advocates, Liz became Influitive’s first consultant and an extended team member for customers such as Staples Advantage, Twitter, ADP and Symantec. She now focuses her time on the growth of each Services team member and bringing innovation to our advocacy services.

Deena is a Principal Strategic Consultant and Director of the Advocacy Center of Excellence, who, with more than 12 years of hands-on experience in advocate marketing and as one of Influitive’s earliest customers, is often referred to as a world-leading expert and pioneer in advocate marketing theory and practice. Her guiding professional principle is to make leading-edge marketing philosophies and practices accessible and actionable for the everyday marketer.

Adam has a mixed background in support and marketing. He has a deep technical background with the AdvocateHub and experience launching and managing advocate marketing strategies. In his spare time, he enjoys developing new skills in Adobe Creative Suite, WordPress, and other tools.

Amy is a graduate of the Media, Information & Technoculture program at Western University. Before coming to Influitive, she spent seven years working in marketing and sales in the non-profit and arts sector. When not designing unique advocate marketing strategies and campaigns, she enjoys advocating for a rotating roster of yummy restaurants or the latest fitness fad.

As Enterprise Advocacy Consultant on the Client Services team, Kaitlin Ross is responsible for developing first-class advocate marketing programs alongside our largest customers around the world, including Cisco, IBM, VMWare, Oracle, Ellie Mae, Rosetta Stone, and many more. Her focus is on providing session-based and on-site strategic and tactical consulting, allowing customers to discover, nurture and mobilize their customers at scale.

Dan is half interviewer, half editor. He’s responsible for creating authentic customer stories your prospects actually want to read. When he’s not at the office, Dan can be found photographing Toronto’s finest plates with his minimalist food photography Instagram account.

Jacob utilizes his background in genetic research to bring analytical thinking to the creative task of content creation. Through strategic planning and goal-oriented content mapping, he helps Influitive customers develop and implement content strategy that does more than fill the digital page—it generates revenue. When he’s not arguing over the appropriate use case of the interrobang in B2B content, he enjoys surfing and shooting short films no one will ever watch.

Eric is an associate consultant with a passion to help clients in their ongoing success. He comes from the support team, which gives him the expertise of the software and the technical integrations with Influitive. When Eric isn’t at work, he likes to read, play sports, travel and on occasion a game of chess.